The Best Sales Strategy
But first:
Did you know I wrote a business book?
A third of the book is dedicated to alternative sales strategy, and today I'll share an extract with you.
Also, if you haven't read my book here's a podcast discussing it for a quick overview.
Okay, now here's the strategy:
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The Over The Rainbow Strategy
From Problem to Promise
Abandoning the paradigm of problem-solution marketing opens you up to possibilities.
You're released from the rhetoric of forceful shame and fear-based scarcity marketing. You start the conversation with the promise of where you finish.
This is The Over The Rainbow Strategy⌠where dreams come true.
Youâre showing your future client a reality where their dreams have already come true. Itâs the âwhat happens nextâ part of the story. If your clients want the destination, theyâll let you guide them to get there. Youâve painted a picture of something they want.
You want them to see, feel, touch, and taste it. It needs to feel like a viable reality. The way to do that is to link the future dream reality to tangible real-life examples.
We relate to specifics.
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âLive a happy lifeâ is generalized. How do you know youâre living a happy life? What happens when you do?
If you said âGo to bed smiling after a day fully spentâ youâre adding a specific detail to the picture. Youâre saying happiness without saying happiness.
Itâs putting âShow to Sellâ into copywriting. Itâs based on the best creative writing advice, âShow, donât tellâ by playwright, Anton Chekhov. You need to describe how the benefits of your business claim play out in their world.
Itâs the classic how to do thisâŚso that this happens.
The Over The Rainbow Strategy has a multi-level structure.
The overarching benefit of your business claim needs a name like Business Reimagined. Thatâs what youâll get.
Next, you add a progression statement: from this to this. From patriarchal to playful business. Now you know the current reality and where youâre going.
Then youâll have your unique process. This is how youâll guide your client through their transformational journey. Like, Business Alchemy.
Within your unique process, theyâll arrive at certain milestones. These are your stages, secrets, or parts that make up the whole. I have Love, Play, and Magic inside Business Alchemy. The benefits you get from each of the stages are Impact, Income, and Interdependence.
How you get the benefits is what youâll do. Create your online persona, grow your connected community, and scale your offers. Youâll know youâve done them because youâll have the benefit described.
Youâll have an online persona, a growing community, and scaling offers. And when you do, youâll have a successful reimagined business to suit yourself.
This structure is magic because it shows the value of what you do without actually explaining how you do it. It entices your client to work with you to get the benefits. Youâre showing them the golden treasures without giving it all to them. Youâre showing them why theyâd want it and what to expect on their journey to get it.
Most people offer their starting point as the solution. They say things like âHave more time. Stress less. Lose weight. Make more money.â But they leave out what happens next. The Over The Rainbow Strategy says, âThatâs just the beginning.â It holds the promise of so much more.
- Have more time to take your kids on picnics.
- Stress less to feel like a Zen- Buddhist monk - but in heels.
- Lose weight to look like your top angel Instagram pic.
- Make more money so you can lavish your loved ones with spontaneous presents.
Imagine that your solution is stage one. What comes next? And whatâs even better than that? Love, then play, then magic! Reimagine business to reimagine your entire life. Your business is just the first step to your Over The Rainbow life. Creating your treasures is playing all day. Itâs making your fantasies come to life.
The Over The Rainbow Strategy confirms that the dreams that you dream of really do come true. Youâve had to have been there to describe the details for someone who wants to get to where youâre at.
The Over The Rainbow Strategy is how you master the messaging for your multiple irresistible offers.
Question for you:
What do you sell? Sell it to me using the Over The Rainbow strategy and I'll include my favorite pitches in my newsletter next week!
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Love, Lauren