Are you Asking or Assuming? 🤔

We do things based on our assumptions.

We think we know what we should do and what people want to buy from us.

But the only way to know for sure?

See what happens when we Make The Offer.

Most people kill the sale before it happens because they're too afraid to Make The Offer.

And they're right to be afraid.

It's scary to put something out there with a price tag. You're making a statement "Do you want this?"

And often the answer is: "No. I don't."

How to Make Sales Less Scary

Sales aren't scary when they're a conversation.

When you're genuinely checking in to see where someone is at and what they want next, you're cautiously curious.

You're not trying to convince anyone of anything.

Convincing IS stressful.

Your job is not to convince anyone.

And it's NEVER to coerce them.

The truth is that you love making sales. What you DON'T love is convincing and coercing people to buy from you.

So don't.

Instead: ASK THEM WHAT THEY WANT.

Ask

Ask your audience.

If you don't have an audience, ask people.

(-There are audiences on every social media platform so it's very accessible to find audiences)

For example:

I wanted to write you this sales series about alternative sales. I thought it was a good idea. But what I assume isn't as important as asking you what you want.

So I asked you. You joined me. And now we get to share this interactive experience.

I have a list of stories to share. Before I do:

A.) Would you like to see my list of sales story topics?

B.) Do you want to ask me a specific sales question?

C.) Do you also want to know about how I'm a world-traveling salesman? (And what's a good title for that story??)